About Us

Rock Academy began in Melbourne in 2015 when Phil Ceberano teamed up with the amazing Ash Davies to take 15 teen musos through their paces.

We were first inspired by Rock School Melbourne whose founders moved to China and we just couldn’t let the opportunity go.

The impact on the individuals is incredible, we see an increase in confidence, collaboration and teamwork skills, networking, playing and performance.

Phil Ceberano

Alan Long

Phil Ceberano is a multi-talented entertainment industry professional with over 30 years of experience as a musician, entertainer, TV presenter, producer, songwriter, musical director, and composer.


He is widely recognized as one of Australia’s greatest guitarists and has achieved success both locally and internationally.


In 1985, Phil joined forces with his sister Kate Ceberano, and together they achieved great success, with Kate’s triple platinum-selling debut solo album “Brave” leading the way. Phil and Kate’s partnership has continued to thrive over the years.


In addition to his work as a performer and band leader, Phil also leads the creativity at Flourish PR, a firm he co-founded with his wife Angela over a decade ago.


With his diverse skills and experience, Phil is a valuable asset to any project or team.

Alan Long is a seasoned marketing and business professional with over 40 years of experience in the advertising, marketing, and media industries.


He has been at the forefront of Australia’s digital industry since the early 90s, launching a global snow sports website in 1993 with Olympian Steve Lee, managing the sponsorship and advertising for the Sydney 2000 Olympics Games website, and launching several digital startups.


In addition to his professional pursuits, Alan has always had a passion for music. He played in bands in his youth and, when his son reached his teenage years, he founded Rock Academy to help fuel the musical passions of teenagers in Melbourne and beyond.


Through Rock Academy, Alan has been able to combine his love of music with his expertise in business and marketing, creating a unique and valuable initiative for aspiring young musicians.


Our Supporters

We acknowledge that our events are staged on the traditional lands of the Wurundjeri and Boonwurrung, peoples of the Kulin Nation. We pay our respects to their land and waters, their ancestors and their elders—past, present and emerging.

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Rock Academy Australia

Rock Academy is a school holiday music initiative for teenagers established in 2015. Currently staged in Melbourne and on the Mornington Peninsula, Rock Academy features established artists mentoring teenage musicians as they rehearse a cover song and write an original song to perform on a real rock stage.

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